The elevator pitch is a way to articulate the vision so that it can handle the classic elevator test, i.e., can you explain the product’s vision of a person in less than two minutes (before the elevator arrives, and you step out)?
It is used to explore, develop and share a product vision.
Elevator pitch consists of six parts
- For… (the product’s target market)
- Who/That… (describe what need your product solves)
- The product… (product name,or product category)
- That leads to… (main advantage, appealing reason for purchase)
- Unlike the… (principal competing alternatives)
- Our product offers… (describe main differentiation)
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